MERCADEO Versión en español
Facebook Will Have Ads on Marketplace
Manuela Walfenzao| 19 de julio de 2017
En Marketplace comprar y vender es muy sencillo
Facebook recently announced it will start serving ads inside Marketplace in the U.S. The Craigslist-like hub that launched in October 2016 pulls items in based on the user’s location. It allows members to post, sell and buy items. Opportunities for search within Marketplace ads abound. In May, more than 18 million items were posted in Marketplace within the United States. A select number of advertisers have been invited to test the ads for free. The ads will appear on mobile devices in the U.S. in the main feed of Marketplace, not the categories. Only a small percentage of people will see the ads during the test phase. Facebook pulls the assets—images and text—from creative that advertisers run in the News Feed to create the sponsored native-looking ads in Marketplace. Users can search for products and filter the content, but the ads are not based on search triggers. That may happen in the future. Household, Electronics and Apparel are some of the categories. Tapping on the image reveals more details from the seller about the product, along with the general location. In 2017, eMarketer estimates 2.46 billion people, or one-third of the global population, will access social networks at least once monthly, up 8.2% from 2016. Facebook will take 16.2%, or $36 billion, of the ad revenue share worldwide this year, per the analyst firm.
Diario de Hoy
Noticias relacionadas (3)
26 de junio de 2017
4 de octubre de 2016
Facebook introduce Marketplace: La plataforma de compra y venta para sus usuarios