MERCADEO Versión en español
Fidela Navarro as Production juror at FIAP 2022: Innovations and trendsetters will be a feature of this festival
Claudia Smolansky| 2 de agosto de 2022
Fidela Navarro Dopamine FIAP
Fidela Navarro, CEO of Dopamine Studios, forms part of the FIAP 2022 shortlist jury in the Production category. From that perspective, she calls this festival a necessity and an accelerator of creativity for the industry. “It’s a meeting point where innovations and the latest trendsetters will be discovered, observed and honored. And what a fantastic opportunity it will be for the new generations and the latest in leadership,” she said.From Navarro’s point of view, for a creative work to be a prizewinner in the Production category, it must be efficiently executed with an exciting element of innovation.As for the creative level in the region, she noted that it is higher and more competitive than ever, but continues to face the need for a continual improvement in terms of methodology and results.Finally, as director of a studio producing fiction and unscripted shows, she said there exists a great opportunity for its assimilation of professionals and technicians from the world of advertising.“There exists, moreover, a crossroads of storytelling, formats and the windows to innovation that inspire agencies and large advertising groups to create their own production studios. This is undoubtedly an opportunity for all,” Navarro
