MERCADEO Versión en español
For The Community Nutcase Helmets Are Not Boring
Liz Unamo| 28 de noviembre de 2016
La campaña gráfica muestra el nivel de protección de los cascos
The cross-cultural agency, The Community launched a new advertising campaign for Nutcase Helmets, highlighting how helmets can be an extension of your personality and are not at all boring. Running in print and outdoor, the scenes of each spot pays tribute to some of the most emblematic helmets in history: a knight’s armor defending him from a fire-breathing dragon; a deep-sea diver protected from an octopus; a Roman gladiator shielded from a lion; and a samurai keeping safe from a ninja. All of the spots include the tagline “Helmets. Protecting Us Since Ever.” The Nutcase campaign credits include: Joaquín Mollá, José Mollá, CCOs at The Community; Fernando Reis and Marcelo Padoca, Associate Creative Directors; Fernando Reis and Guilherme Nóbrega, Art Directors; Marcelo Padoca, Copywriter; Juan Bakea, Illustrator; Mike Ridley, Account Director; Alina Zuniga, Account Executive; Robert Hannau, Integrated Producer; Thomas Bolger, Director of Studio Services; and Maru Sokolowski, Manager of Creative Services. Darkside was the production company, with Carla Lawrence as Project Manager, and Meghan Sinnott, Marketing Manager, and David Kruger, Senior Designer. Over the past decade, Nutcase Helmets has melded functionality with appealing designs, making customers excited to wear them, this campaign looks to further push that message. The campaign is running in English, Spanish, and Portuguese in the U.S., Argentina and Brazil.
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