Gatorade’s World Cup Film Honours Lionel Messi’s Legendary Career

Isla + Gatorade presents, ‘#Leogacy’, its new global campaign with Leo Messi as a protagonist.In the context of 2022’s most relevant sports event, Gatorade invites us to ponder on everything Leo has left to football lovers in each game, but makes no part in any cold sports statistics. With integral creativity of ISLA Agency, Gatorade launches the new international campaign which will air on digital platforms.The production of the whole campaign was led by Landia Mexico and directed by Maxi Blanco and Rocío Gastaldi.A legacy Gatorade invites us to be part of, sharing on social media the testimony of whatever it is that Leo left to us along his career with a mantra that today becomes the hashtag #Leogacy.