Geo Orellana of Concreto Films: Apart from selling an ad has to give something to the community

For Concreto Films’ Partner and Executive Producer, Geo Orellana the best path to do advertising nowadays is putting more emphasis on values instead of focusing in products. “I think is the time to add. Apart from selling, an ad has to give something to the community, it must be constantly a two way exchange” she explained PRODU. For Orellana, creativity is something unique and innovative that always creates a reaction and resonates in people. “That’s why it convokes, invites to watch, to feel, to think” she said. “Consumers are invaded by communication and if messages don’t resonate to them at any place, they could be rejected.” She added that her gift to creativity would be “more love, union and fellowship.”