MERCADEO Versión en español
Goodwill and the Ad Council Launch New Digital Solidarity Campaign
Liz Unamo| 1 de diciembre de 2016
La iniciativa está en las plataformas digitales
To encourage creating jobs in local communities and donating used clothing and household items, Goodwill and the Ad Council launched a new public service advertisements (PSAs), a new digital-first campaign which is an extension of the successful “Donate Stuff. Create Jobs.” PSA campaign released in September 2013. Goodwill works to provide job placement and training opportunities, and other community-based services to people with disabilities and disadvantages. “By raising awareness of Goodwill’s mission and the much-needed services local Goodwill organizations provide to assist people in achieving employment, a digital-first campaign will further spread our message” said Jim Gibbons, President and CEO of Goodwill Industries International. The new English-Spanish digital-first PSA campaign was created pro bono by ad agency VML. The imagery shows miniature figurines in action, performing a variety of skilled jobs, alongside life-size donated objects that can lead to job training and placement opportunities. All PSAs conclude with the tagline: “Donate Stuff. Create Jobs.” “These captivating ads will challenge audiences to reevaluate the impact that unused items can have in helping others” said Lisa Sherman, President and CEO at the Ad Council. The campaign will also include television, print and outdoor, to be distributed in early 2017. The effort also includes a partnership with YouTube Creators: Jenn Im, Hayley Williams, Kailee Man, Ambrosia Malbrough, and Symphani Soto, who will serve as ambassadors for the campaign and extend campaign messaging. Each of them will show a video discussing the impact of donating to Goodwill and encourage her followers to donate and become job creators.
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