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Google launched updates to favor ads in DoubleClick
Maye Albornoz| 18 de junio de 2015
Neal Mohan, responsable de la publicidad display de Google
Google announced three services that will help advertisers measure digital campaigns more efficiently through different devices.Neal Mohan, responsible for Google´s display advertising, headed DoubleClick´s leadership summit, which focused on the technological giant´s advertising technology. The latest breakthroughs include new measuring tools, support to native advertising and opportunities for the purchase of programmatic advertising.”We are allowing advertisers and publishers to have the tools they need to reach consumers. One of the greatest announcements in DoubleClick is cross-screen measuring” assures Mohan.With this access for advertisers to measuring between devices, brands and agencies can capture a 360 degree view of the consumer decision process, such as when a client sees a video ad on a desktop equipment but makes the purchase in the laptop he has at home.Google also showed the new native advertising technology that allows him to work with publishers to provide custom-made ads. They also presented a new possibility for programmatic ads with an automated system. Mohan states that this option will give advertisers greater control over the process of ad requests, and it will also contribute to keep prices within acceptable levels.DoubleClick is an ad posting management service used worldwide by companies and web publishers to optimize external online advertising.
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