Got milk? campaign launches El reto de la leche challenge on Facebook

The Hispanic Milk Moustache Got Milk? campaign announced the launch of its El Reto de la Leche (The Milk Challenge) on its Facebook site, which dares consumers to show just how much they know about the many benefits that drinking milk provides.The promotion kicked off National Breakfast Week, which highlights the value of starting the day with a good breakfast that includes milk with its nine principal nutrients. Consumers can visit the website {Bigote de leche;www.bigotedeleche.com} to obtain nutritious recipes.Bigote de leche means milk moustache the unforgettable trademark of the Got Milk? campaign.As part of the promotion, the Hispanic campaign includes Salma Hayek to plug her latest Got Milk? commercial.