Gustavo Lauria along with Marco Vega created an agency called We believers

A combination of new players are targeting the Hispanic market in the United States, from small startups like We believers, to general market agencies as Arnold Worldwide, part of Havas. “When I believe in something, anything is possible,” Gustavo Lauria said, who started with Marco Vega We Believers after both left their positions as managing partners of Vidal Partnership, a Hispanic agency that has suffered great loss of customers and part its staff in recent years. Lauria, a former creative director of La Comunidad; and Vega, with a background in planning, are working in the Flatiron District of Manhattan. They both had rented a house in Atlanta to start.”The country is going through a process of co-creation with the new dominant culture,” Vega said. “If you do not pay attention, you are missing the conversation,” he added. In Arnold, Christopher Campos and two other executives of Hispanic shop Y&R Bravo (WPP) joined the agency. Campos is the director of development and growth strategies; Marco Castro is VP and COO, and Hugo Castillo is VP and creative director. General market agencies continue to invade Hispanic shops and Hispanic agencies are increasingly recruiting non-Hispanic senior staff to their posts.