MERCADEO Versión en español
Harry Wang From Parks Associates: The Key For The App Industry In Well-Being Is To Personalize The User Experience
Manuela Walfenzao| 3 de agosto de 2017
Wang: La industria de apps de bienestar tiene mucho trabajo por delante para ganar la confianza del consumidor
The most recent Parks Associates study on digital health showed that 21% of homes that have broadband use wellbeing, fitness or diet apps. 38% of those surveyed said they would recommend these apps to a friend or relative, whereas 23% hesitates in doing so. “The well-being apps industry has a lot of work ahead to earn consumers’ trust and the key to their future success is focusing on delivering an excellent experience to their users through individualization and personalization” said Harry Wang, Senior Director of Mobility and Digital Health Research at Parks Associates. During the fourth annual Connected Health Summit: Engaging Consumers, to be held in San Diego, California between August 29th and 30th, Parks Associates will examine personalization of health services through IoT and technology. The event will cover business strategies and consumer demands related with health and virtual care, and will additionally offer strategic insights in service innovation, consumer participation, service responsibility and platform design to determine successful approaches in the deployment of online health solutions. In the summit, Wang will be the moderator of the panel Precision Medicine: Customizing Healthcare through IoT and Smart Tech, to be held on August 30th, together with Kari Hall, Global Services VP at ResMed Software; Phillip LaJoie, Operations VP at 2bPrecise; John Mattison, Medical Information CO at Kasier; Sreeram Ramakrishnan, Health and Business Analytics VP at UPMC Insurance Services, and Rick Valencia, President of Qualcomm Life.
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