MERCADEO Versión en español
Havas Formula Elevates Agency Presidents Tara Reid and Adrienne Cadena to CEOs
Liz Unamo| 11 de enero de 2023
Tara Reid de Havas Formula
On the heels of its 30th anniversary and after achieving double-digit growth that solidified 2022 as its best year ever, award-winning public relations agency Havas Formula announced the appointment of tenured leaders and presidents Tara Reid and Adrienne Cadena as its new CEOs. Reid takes over Havas Formula, the firm’s PR business, and Cadena leads its experiential business, Havas Street. Founder and CEO Michael Olguin is stepping into the role of chairman.Given the agency’s distinct yet collaborative service offerings of strategic communications and experiential programming, it selected two CEOs—one for Havas Formula and one for Havas Street—who will work together but maintain independent responsibilities. Both Reid and Cadena have been with the agency for 15-plus years. “I couldn’t be more optimistic about the future of Havas Formula,” said Olguin. “With the PR and experiential landscapes changing more rapidly than ever, Tara and Adrienne have what it takes to enhance and expand our offerings, drive culture amid the evolving world of work, and continue our track record of impressive growth. Leading with passion, intelligence, intuition and empathy, Tara and Adrienne bring the very best leadership traits to lock arms and shape the agency’s next 30 years.” “From culture to growth, Havas Formula has been a positive force and an integral part of the Havas Group since its acquisition. With these new leaders at the helm, I’m confident the excellent momentum will continue,” said Donna Murphy, global chief executive officer of Havas Creative and Havas Health & You. “I’m most excited to strengthen the collaboration and integration between Tara and Adrienne and our existing agency CEOs both in the US and globally.”
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