Havas Media Group partners with NewsCred to optimize its strategy in content marketing

Havas Media Group announced its alliance with the platform NewsCred, with the purpose of managing better content with license from publishing houses. This will allow the agency to broaden its service offers.Mainly, among one of the great results of this alliance is that it will generate an integrated system to offer clients a tool for content commercialization. Also, all of Havas’ clients will be able to use this software in the aim to improve their own web portals.Through this association, Havas will have access to more than five thousand publishers, the most outstanding are: BBC, CNN, Associated Press, The Economist, The Guardian, and New York Magazine, among others.All the brands need a story to tell. We firmly believe in the success we can have in the future and in those brands that think about content as a strategy. We are excited in this association with a great network of media such as Havas Media” said Shafqat Islam, CEO and cofounder of NewsCred.For his part, Dominique Delport, world director of Havas Media Group, explained that 2015 is the content year for the agency. “Brands need more relevance and consistency than ever. Our association with NewsCred provides our clients with the type of diligence and speed that can make the difference between success and failure” he added.The formal agreement with NewsCred was reached after nine months of arduous work, where the company’s experience was combined with Havas data analysis.