Havas Media launches a new exclusive global consultancy called LuxHub

Havas Media has announced the launch of its innovative global consultancy unit, LuxHub; specialized in the communication of brands belonging to the most exclusive sector.The network, which will be directed by Isabelle Harvie-Watt, former Chief Executive of Havas Media Group in Italy for brands such as Giorgio Armani, Versace and Tods Group, will be based in Milan and will penetrate into markets in London, Paris, New York and Dubai. It is expected to expand to Shanghai, Moscow, Hong Kong and Tokyo.Dominique Delport, Global CEO of Havas Media Group, explained that providing customers the chance to connect with the luxury sector has always been one of his major goals. In addition, he also commented that the Global Marketing Group has high expectations about this new project.”The credibility that we have in this area along with the strong leadership from Isabelle to lead teams of specialists in all key markets, means that we can provide new insights and innovative strategies for both luxury brands and the public that are interested in interacting with them,” Delport said.Meanwhile, Harvie-Watt said: “The most exclusive brands realize they have to change the way they communicate and start building stronger relationships with their consumers. The digital transformation is no longer an option and online growth and distribution strategies are the new way of working”.