Hispanic agency Alma is big winner at the AAF Diversity Achievement and Mosaic Awards

The annual AAF Diversity Achievement and Mosaic Awards, which honors the best multicultural marketing efforts in the advertising industry, was held last Sept. 25 at the Hilton New York.This year, the Hispanic agency Alma was honored as Agency of the Year while also picking up awards for two of its clients’ campaigns: State Farm in the Multiethnic Interactive Media category and Tobacco Free Florida in the Multiethnic Talent in Advertising category. Meanwhile Alma founder, President and CCO Luis Miguel Messianu was recognized as the 2013 Diversity Trendsetter. His leadership over the years and his commitment to boosting multicultural advertising to another level have created a culture within the segment of constant searching, a restless spirit that never stops reinventing itself.”I am incredibly proud of the agency’s work and also to have received this recognition on behalf of everyone at Alma” Messianu said. The two prizewinning campaigns were honored because of their success in relating multicultural insights to the clients’ products and services.In the case of State Farm, the agency used the sponsorship of the 2012 summer concert tour of Jennifer Lopez and Enrique Iglesias to dramatize the State Farm promise: Get to a better state. As for Tobacco Free Florida, the revamped design of its website allowed consumers of all ethnic origins to identify with the campaign’s anti-tobacco message.