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Honda Fit Launches Integrated Multicultural Campaign on Several Digital Platforms
Manuela Walfenzao| 4 de septiembre de 2017
Imagen del spot para hispanos, Secret Life of Fits
To launch its Honda Fit 2018, the vehicle manufacturing company launched a new integrated marketing campaign titled Fit for Fun, aimed at multicultural millennials, and uses social networks like Snapchat and Instagram, and influencers in the digital ecosystem.Together with the agency RPA, the campaign includes a 30-second commercial for Hispanic television, titled Secret Life of Fits and a series of Fituation spots, geared toward reaching Afro-American millennial car buyers.The spot Secret Life of Fits, depicts how the 2018 Fit is a vehicle made for fun, ready for everything, powerful and with the capacity of fitting in all the scenery of a commercial, including the camera. Additionally, starting at the end of the month, in an integration with the Latina digital network mitú, a new online series that combines comedy and traffic will be launched, presenting comedians such as Lejuan James, Frankie Quiñones, Jenny Lorenzo and Jesús Trejo.To expand this initiative, even more, Honda is collaborating with Uproxx to produce five episodes of the successful web series Hang Time, a version of celebrity interviews.
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