Hugo Olle of Marnie Digital: Every Mexican brand is more than ready to go digital

A year after his agency’s opening in Mexico, Hugo Olle, executive director of Marnie Digital, told PRODU of his interest in strengthening the company’s presence in his own country and opening offices in the United States to serve the needs of the Hispanic market, which he considers neglected by Latin brands but which could be an immensely valuable showcase for them.“We have a presence in France, Madrid, London, Mexico, and we’re set to open in Miami to serve the Hispanic market, which is neglected. Latin brands need to sell, and Spanish-speaking Americans are the first to buy them. Clients have to get a little beyond Mexico” the executive said.Olle said that in Mexico, aside from a certain fear of going digital, “there’s a lack of knowledge. Every Mexican brand is more than ready to be on the Internet. It’s a country with 108 million people ready to buy. We’re creating a real digital ecosystem, because today’s society speaks, buys, lives, has a way of thinking and acting that’s deeply digital. The goal is” to use that trend “to create strategies that boost brands”.He said that for natural expansion he’s looking to Miami and Los Angeles, but also considers Colombia and Chile interesting markets to explore.Marnie Digital Mexico serves Gatorade, Mini Cooper and the Teleton Foundation. With the latter it also has a presence in the United States on the Internet focused on people with handicaps, plus it deals with security and e-commerce.