The campaign titled "VIKINGS," encourages viewers to conquer the weekend in the all-new Santa Fe.
Hyundai launches the all-new 2024 Santa Fe with a national campaign during professional football’s conference championship games on Jan. 28. The campaign titled “VIKINGS,” encourages viewers to conquer the weekend in the all-new Santa Fe.
Transforming the ordinary into the extraordinary, Santa Fe elevates everyday experiences empowering drivers to embrace their Viking spirit and discover the joy of finding new adventures together. The campaign will air on broadcast and extend content on Hyundai’s social media channels.
“With the all-new Santa Fe, we are bringing joy to every customer journey, whether that is running weekday errands, or going on a weekend family adventure – Hyundai is there for every moment, no matter where their journey takes them,” said Angela Zepeda, chief marketing officer, Hyundai Motor America. “The Santa Fe is all about rugged adventure with smart innovations and convenient technologies. We’re having a lot of fun with how this comes to life in our advertising campaign featuring a Viking family that we think will resonate with viewers during football’s championship weekend.”
The revamped Santa Fe showcases an array of technological capabilities alongside rugged available features such as HTRAC all-wheel drive and all-terrain tires. Launching this capable SUV necessitated equally potent storytelling to effectively convey the abundance of fun it offers. That’s why Hyundai hit the road (or off-road, to be precise) with “VIKINGS”, showcasing the stunning design of the new Santa Fe amidst breathtaking natural landscapes and rough terrains.
