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IAB Embraces the Complexity of Commerce and Retail Media; Launches New Event: IAB Connected Commerce Summit: Retail Reimagined
Liz Unamo| 26 de julio de 2023
David Cohen IAB
In response to the evolving consumer shopping habits and the increasing convergence of online and offline retail, IAB has introduced the IAB Connected Commerce Summit: Retail Reimagined. This inaugural event, taking place on September 13, gathers retailers, marketers, and solution providers in-person in New York City to address the challenges and opportunities presented by connected commerce and retail media. “No one could have predicted how quickly the commerce experience has changed on all sides of the equation. Consumers, retailers, and the extended digital ecosystem are rapidly evolving to meet this new marketplace dynamic,” said David Cohen, CEO, IAB. “IAB Connected Commerce Summit will make sense of this new landscape for marketers, and deliver innovative insights to maximize the use of retail media networks, capitalize on trends in social shopping, and more.” Cohen continued, “Retail media networks have exploded over the past few years. For many brands, they are uncharted territory. We’re thrilled to be able to host an event that will help brands and retailers come together, hear from experts, and navigate this new growth engine.” The IAB Connected Commerce Summit will explore four key themes: data and measurement, new content experiences, the rise of retail media networks, and innovation and technology in commerce. The one-day event will showcase innovative technologies, platforms, measurement opportunities, and data possibilities through forward-thinking keynote presentations and panel discussions. Attendees will learn from thought leaders in e-commerce and retail media about the most impactful strategies to improve the shopping experience, deliver revenue growth, and help marketers revolutionize their marketing campaigns and remain competitive.
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