Ignacio Londoño from Filmy LatAm: Latin American offers a variety of talent for the US Hispanic market

Ignacio Londoño, president of Filmy LatAm, explains that his business strategy is based on using the region´s resources to boost quality. The production company that works on different projects in Latin America, does not rule out eventually venturing into the US Hispanic market.In an interview with PRODU, Londoño assured that in Latin America there is a great deal of talent that can be used for the benefit of the US Hispanic market.”Production services are very interesting for foreign production companies. I am constantly seeking clients abroad, in places like Mexico, Peru, US Hispanic, American agencies for certain products, to film in Colombia”.Focused on offering quality that helps build the business of brands, Londoño points out that there are three elements that must be taken into account to develop brands: look, feel, and tone. The first one refers to how the brands looks, the second how it feels and the last one on how it sounds. “The brand´s personality has to be consistent with production values: the characters, the music tone, the drama, the concept. Everything has to help build a brand nature. We seek to understand brands and do research to raise production quality to a superior level”. He adds that there has to be a connection with the target that is being addressed.