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James Bond’s Spectre is the first brand with its own Snapchat channel
Manuela Walfenzao| 27 de octubre de 2015
El canal de Snapchat para Spectre ha tenido gran aceptación de las audiencias
Sony Pictures is the first brand to purchase a Snapchat Discover channel. The initiative seeks to promote the launching of the most recent James Bond film: Spectre. After only 24 hours on the air, the audience has reacted positively to the channel. The account is labeled as Sponsored and appears on the Discover tab. The channel has cast interviews, specifically made for the social network, behind-the-cameras videos, and images of the exotic landscapes where they shot the film. As well as Live Stories and certain content that appears on the Discover section, Snapchat has been slow in the implementation of fully branded experiences such as this one. In 2014 Universal Studios bought a Snap Story sponsored for its Ouija film. Sony Pictures´ trial with the Discover channel occurred one day after Warner Bros. became the first brand to try out Twitter’s Promoted Moments, with its upcoming film on boxing, Creed. Hollywood seems to be a powerful source to experiment with new advertising formats on social networks. Snapchat hasn’t made any declarations about other brands that will purchase a personalized channel.
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