Jeep, Epic Records and the US basketball team are together in a new summer campaign of the brand

Jeep brand has associated with Epic Records and the US basketball team to launch its next summer brand campaign. The initiative counts on the alliance with Epic Records to publish Michael Jackson’s song Love never felt so good, while Kyrie Irving, from the US basketball national team will be the campaign’s protagonist. The 360° totally integrated campaign includes an omnichannel approach with the general market, Afro-Americans and Hispanics, and counts also with printed, digital, web and social medial materials in Facebook, Twitter, Instagram and YouTube platforms. “This is a unique collaboration with Epic Records, L.A. Reid and the US basketball team. We are creating a new definition of summer together,” Olivier Francois, Chrysler’s marketing director, said. ‘’With Love never felt so good you want to dance, move, play, the same way people feel when they are driving Jeep vehicles.””To choose Jeep Altitude Edition vehicles as the official summer cars is an excellent way to show outdoors freedom of our brand, that allows consumers to live the summer experience at its fullest,” Mike Manley, Jeep’s president and CEO, said.{Summer Fans;https://www.youtube.com/watch?v=e0wbgM4yP9A}, is the spot for the Hispanic market, while {Call of Summer; https://www.youtube.com/watch?v=tkUu4cnyiF4} and {Lovers of the Game; https://www.youtube.com/watch?v=pUyZFfRbIpI}, were created for the general and Afro-American markets.