MERCADEO Versión en español
Jeff Charney from Progressive: Reckless use of content will be one of the issues the industry will have to deal with in 2016
12 de enero de 2016
Charney advierte que hay una saturación de información en la web
For Jeff Charney, CMO at Progressive, one of the main issues the advertising industry will have to face in 2016 is “reckless” use of content. “Everyone’s so concerned about ad blocking and time shifting, but we see a very different threat” explains Charney. For his part, David Sable, Global CEO of Y&R Sable thinks the same and holds that data glut must stop. “It’s time to stop the useless talk about digital disruption it´s getting old and tired. Digital is everything but not everything is digital. And time to stop the faux worship of Big Data. It’s meaningless.”Charney warns the web is saturated with information.”Everybody is flooding the web with their own content, hour-by-hour, minute-by-minute. That’s great, the web is democratized and the best stuff will usually rise up, but the clutter also makes it noisy. We’re not just competing with our top competitors, or even other brands outside of our category, we’re competing with people’s friends, mothers and self-made celebrities on YouTube, Facebook, Twitter, etc. And it’s just getting started” he said.
