MERCADEO Versión en español
Jordi Palomar from El Sol festival: Our goal is that the event remains as a referent in creativity for the Iberoamerican region
Cristian Vergara| 17 de marzo de 2016
The Ibero-American Advertising Festival, El Sol, announced that the conferences and activities program will include 14 lectures, workshops and round tables led by some of the best professionals in advertising and marketing from the main Ibero-American markets. Contents will start on Thursday June 2.Jordi Palomar, Director of El Sol, explains: “Our goal is for El Sol to continue being a referent in creativity in Ibero-America and also the advertising party in Spain, bringing to our country great international professionals and contents that are relevant globally.”All the conferences in the program will revolve around innovation, from the systems – product to social innovation, going through all the aspects related with the festival, deepening in the development of new formats and processes that are key for advertising communication nowadays.The speakers include: Jon Uriarte Uranga, CEO and Founder of Ticketbis; Gilherme Gomide, CEO and Regional Director of Mirum LatAm; Gustavo Lauría, Co-Founder of We Believers; Matthew Willcox, Executive Director of the Institute of Decision Making at FCB; Charles Vallance, Founder and Chairman of VCCP; Eco Moliterno, Creative Executive Director of Africa; Juan Carlos Ortiz, Presidente of DDB Latina and Creative President of DDB Americas; James Haliburton, Co-Founder of Topp; Alain Groenendaal, President and CEO of Grey LatAm; Jean Claude Rodríguez Ferrera, Co-Founder of Puddle. The participation of Andoni Luis Aduriz, Chef at Mugaritz, is pending for confirmation.
