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Jorg Nowak from YuMe: Strengthening of Digital and Online Video Goes Hand in Hand With Growth of TV
Cristian Vergara| 27 de octubre de 2016
Nowak: No veo que el mercado en LatAm esté atrasado
YuMe, multiscreen video provider has strengthened its presence in Latin America, thanks to an important technological bet and their knowledge of the market.For Jorg Nowak, Emerging Markets VP, the commitment with their partners (agencies and advertisers) is always to follow the market trends, invest in products. “Our business is strongly impacted by technology developments” he mentioned.He added that for the past 7 years they have been investing to enter the CTV (connected TV) business. “Today, this is a great differentiator. I think right now no marketing professional can refuse to explore CTV. I am not just talking about smart TV, but also video-game consoles.”He also highlighted that beyond the device, digital presence fosters improvement of the industry.”We have always said that it is convenient for us that TV becomes increasingly stronger, because that growth comes with the strengthening of digital and online video. We are already seeing an increase in Latin American advertiser’s budgets.”
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