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Jorge Vallejo from Vapor Post: Hispanics are warriors working passionately day and night to improve the level of the market
Manuela Walfenzao| 17 de octubre de 2016
Jorge Vallejo, VP de Vapor Post
Jorge Vallejo, VP at the production house Vapor Post feels that being Hispanic is a fun challenge and a great responsibility. “We are small family business that compete side by side with big corporations and we’re building a positive base in order to promote a more diverse and educated country. We also know how to talk to fragmented markets and that gives us an advantage.” For Vallejo, the creative quality of the Hispanic market has improved exponentially in recent years, and proof of this is winning all those international awards. As jury at the U.S.H. Idea Awards 2016, he used the same criteria he applies to work coming from any part of the world. “We are measuring up and we need to be critical and strong with our productions.” Previously he served as jury at the AICP in New York, where the advertising pieces that become part of MOMA’s permanent collection are selected. There he learned how important is the craft for the general market and the close and respectful relation that exists between production houses, post-production firms and agencies. For him, Hispanics are warriors working passionately day and night to improve the level of the market, and increasing every day their presence within the new general market where minorities are the majority.
Diario de Hoy
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