MERCADEO Versión en español
José Núñez of Logan Industry: I’m excited there’s a chance to do creative works for the Hispanic market
Claudia Smolansky| 22 de marzo de 2023
Jose Nuñez de Logan Industry
Logan Industry is a full-service production company in Los Angeles that works on the American market, mostly making commercials though it has also worked on documentaries, fiction films and television series. With a roster of eight directors, mostly Latinos, Executive Director Jose Nunez says he is seeking new opportunities on the Hispanic market in the United States.“Every year the production quality of commercials gets better as brands invest more in this market. Without a doubt I’ve seen the importance they’ve come to give it. The truth is that previously it wasn’t all that attractive for brands or agencies. I’m excited that there’s now a chance and the intention to go truly creative with these works,” he said. He also noted how Logan Industry explores the different trends like docustyle and effects along with social and gender issues. Clients include Toyota, Ford and T-Mobile. In addition, 2020 saw the launch of its documentary The Donut King on Hulu, which has been a prizewinner at various festivals. Logan Industry is currently producing another film about the history of an Argentine Mao Thai fighter. It has also worked for Saatchi & Saatchi, as well as on promotions for Game of Thrones. Tono Studios has been another of its partners for the provision of voiceovers. In that regard, its CEO Raquel Ramirez said, “I have always thought that members of a team working together gives very positive results. And it’s very satisfying when clients put their trust in our experience on the Hispanic market,” he said.
