MERCADEO Versión en español
José Papa From Cannes: Lions Innovation Is An Incubator For The Future Of The Industry
Manuela Walfenzao| 18 de mayo de 2017
Papa: Lions Innovation es el terreno ideal para nuevas ideas
Live tech demonstrations, immersive performances and the latest innovations in voice tech, bots, artificiaI intelligence, augmented reality and mixed realities will be presented on the stages during the two days of the Lions Innovation event that will take place on June 19th and 20th as part of the Cannes Lions Festival. “Innovation and tech are embedded throughout the Festival, but our two-day specialist event – Lions Innovation – is the test-bed for new ideas. Through Lions Innovation we’re uniquely placed to facilitate connections between the biggest global brands and emerging start-ups, it’s an incubator for the future of the industry” said José Papa, Managing Director at Cannes Lions.The event includes the Discovery Zone, to bridge the world of creative communications and early-stage technologies. It is a space dedicated for 100 global start-ups to network, gain advice and forge new relationships with the 15,000 brand owners, media owners and agency experts who attend the Festival each year. Some of these companies are Linqia (USA); Gamee (Czech Republic); Apester (Israel); Fluid Ads (USA); Emoticast (UK); Lydi (USA); Flank (Turkey); Lisnr (USA); and Zhimantec (China), among others. Two Lions awards –Innovation y Creative Data- are judged and honored at the event. Finalists for the Innovation Lions will be selected live by a jury led by Susan Lyne, President and Managing Partner at BBG Ventures; and the Creative Data Lions jury will be led by Eric Salama, Chairman and CEO at Kantar.
