MERCADEO Versión en español
Juanes joins Hard Rock International to launch exclusive merchandising for philantropic means
24 de septiembre de 2014
El 15% de la venta de la mercancía beneficiará a la fundación Mi Sangre
Juanes and Hard Rock International, announced the launch of an exclusive line of limited edition of Juanes merchandise, which will benefit the foundation Mi sangre (My blood), a philanthropic project of the Colombian singer. The exclusive line is a partnership between the superstar and the global entertainment brand which includes a collectible pin and shirt for men and women with an original design made by Juanes.”The Artist spotlight program of Hard Rock is an ideal platform to continue spreading the message of peace of the foundation Mi sangre,” Juanes said. The Hard Rock’s Juanes artist spotlight products will help create awareness and raise funds to expand international programs of the foundation, which protects the rights of children and contributes to empowering young people to be agents of change in their community. 15% of the sale of the merchandise will benefit the cause. As a recognized ambassador of peace and global activist, Juanes established the Mi Sangre Foundation in 2006 to raise funds and awareness against the use of antipersonnel mines in Colombia and around the world.”We are honored to partner with Juanes and help attract interest and funds to help support the mission of the foundation,” Keely Wade, manager of the department of Philanthropy and Marketing for Hard Rock International, said. “We are proud to be part of the tireless philanthropic work of Juanes to resolve conflicts peacefully, and we look forward to continuing our support for the efforts of the foundation in Colombia and around the world”.
