Kohl and Disney prepare campaign for families for Black Friday with Frozen

On November, 11th, the chain of Kohl’s Department Stores announced that it will collaborate with Disney on a new contest. The initiative will seek to choose between singers and fans of children’s film Frozen who will be part of the commercial holiday of the brand during the American Music Awards. The competition will seek the opinion of the American public to make them part of the event to be held on Sunday November, 23rd at 8:00 PM, which will be broadcast on ABC.Nearly four thousand adults and children applied by submitting their videos singing the Oscar winning song, Let it Go. 10 finalists will be chosen and disclosed on the day of the celebration.Furthermore, Kohl and Kohls.com will offer a full range of products, including a wide variety of unique styles, inspired this season by the animated film, from toys and stuffed animals to clothing or unexpected household electronics. Guests and attendees will be delighted to rediscover Frozen in this format for the whole family.You can follow the progress of the campaign and the products offered through the network with the hashtag #FrozenFunAtKohls. Also, get to know to participants and vote for their favorite through the page Error! Hyperlink reference not valid.