La Comunidad, a powerful new dose of creativity for SapientNitro

The SapientNitro agency, a division of the marketing and consulting company Sapient, announced the acquisition of La Comunidad, a leading creative agency that has won prizes around the world. Founded in 2001 by the brothers Jose and Joaquin Molla, La Comunidad recently made the A-List of the industry magazine Advertising Age. It is highly recognized for its work for such brands as Converse, Volkswagen, MTV, Virgin Mobile, Sony and Corona, and for the original proposals it has created for name brands like Time Warner Cable, Citibank, Best Buy, Apple, Hornitos and Sauza Tequilas and Modelo Especial beer.“This union with SapientNitro, born from a mutual desire to create breakthrough work that lives at the intersection of technology, storytelling and culture, nourishes our creative spirit, gives us unparalleled access to emerging technologies and innovative experiences, and creates a new canvas of opportunities for us and our clients” Jose and Joaquin Molla said in a statement.“Together we will continue our mission to create the agency clients deeply value, one that connects capability to create real advantage for our clients in a world where the expectations of a changing consumer are rapidly evolving” said Gaston Legorburu, worldwide chief creative officer of SapientNitro.After a year when SapientNitro won more than 200 prizes for creativity plus recognition as Creative Agency of the Year by OMMA Magazine of MediazPost, the La Comunidad agency comes as another powerful injection of creativity for SapientNitro.