MERCADEO Versión en español
LAPIZ shows the virtues of vacations in Mexico in Doppelgänger Tourists
Manuela Walfenzao| 7 de abril de 2016
The Hispanic agency LAPIZ made a campaign for the Mexico Tourism Board called {Doppelgänger Tourists;www.produ.com/publicidad/videos/index.html?Noti=10789}. 41% of Americans didn’t take a vacation in 2015 and LAPIZ decided to show them all the touristic attractions Mexico offers with a unconventional idea.The initiative was to get two workaholics and show them through their Doppelgängers what they were missing in the vacations in Mexico that they didn’t take. A salesman Mike Sweeney, had accumulated 65 vacation days and a businesswoman Ann Deren-Lewis, didn´t take a vacation in nine years. One day, they both received a surprising visit: their Doppelgängers. Each one sees pictures and videos of marvelous places in Mexico that their Doppelgängers visited. At the end, they receive a courtesy plane ticket to finally enjoy and discover all the things the country has to offer. The slogan of the campaign is Mexico. Live it to believe it.”Presenting true workaholics gives the campaign authenticity and takes it to a different level of relevance for consumers” commented Lizette Morazzani, Creative Director at LAPIZ. “A friend´s recommendation when choosing a travel destination is good, but a recommendation from yourself is even better.”The team in charge of the campaign was directed by the Creative Directors Lizette Morazzani and Carlos “Ia” Murad Associate Creative Director, Flavio Pina. They worked with the production company Farm League and the Director, Britt Caillouette.
Diario de Hoy
Noticias relacionadas (9)
4 de marzo de 2016
Gustavo Razzetti de LAPIZ: El modelo de negocios de las agencias está roto
12 de noviembre de 2015
Fabio Seidl se despide de LAPIZ y se une al equipo de 360i NY