MERCADEO Versión en español
Latinos now go car-shopping on Spanish-language CarGurus website
Patricia Molina| 22 de noviembre de 2013
Usuarios latinos e hispanos también podrán adquirir sus vehículos nuevos o usados en CarGurus en español
CarGurus, the fastest growing website for finding and buying the perfect new or used car, has announced the launch of a Spanish-language version. Now Spanish-speakers can buy from local car listings in the United States with the user interface translated from the English.”Our goal at CarGurus is to provide shoppers with a clear path to finding the best local car deals, and language barriers should not stand in the way of that” said Langley Steinert, founder and CEO of CarGurus.Visitor hits in October added up to 170,000 unique active buyers, with a notably high proportion using the Spanish version accessible on CarGurus desktop and mobile sites.CarGurus is now the sixth largest site for buying autos in the United States by daily unique visitors. The companys search app allows cybernauts to find and compare listed used autos and quickly find the best prices offered by trusted local distributors, rated by CarGurus according to its Instant Market Value (IMV) analysis.The new portal plans to add new features in Spanish in 2014. There are 29 million Hispanic residents in the United States, according to the U.S. Census. The Hispanic market in this country is estimated to reach a purchasing power of $1.5 million by the year 2015.
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