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LatinWorks becomes Post Consumer Brands Hispanic Agency of Record
Liz Unamo| 24 de octubre de 2016
Christy Kranik, VP Ejecutivo de LatinWorks
Post Consumer Brands announced on Monday 24th that LatinWorks has been selected their new Hispanic Marketing Agency of Record for its Hispanic-investment brands, following a competitive review. The agency will lead their Hispanic campaign strategy, creative, planning and execution, beginning work immediately on the Post Honey Bunches of Oats and Post PEBBLES brand cereal franchises. “We are thrilled to welcome LatinWorks to the Post family. We know the strategic and innovative work they are bringing to PEBBLES and Honey Bunches of Oats will perfectly complement the brands’ current integrated marketing communications initiatives; and will help our brands strengthen our relevancy with this important consumer” said Melissa Saldana-Chase, Multicultural Marketing Associate Manager at Post Consumer Brands.”Post Consumer Brands has been a leader in Hispanic marketing for many years so we were excited when the opportunity to share our thinking and join this award-winning team presented itself” said Christy Kranik, EVP, General Manager. LatinWorks will also be the lead across Post Consumer Brands for Hispanic best practices and corporate learning. The review, which began in July of this year, aimed to find a new agency partner to bring forward strategic planning, thinking and creative campaign development across all mediums.
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