MERCADEO Versión en español
Laura Términi from Chicanol.com: If there is a media where costumes fall off it is in the digital media
31 de marzo de 2015
Laura Termini
Laura Términi, founder and publisher of Chicanol.com announced to PRODU her most recent projects, among which her new partnership with Grupo Editorial El Nacional and her new digital project us.emedemujer.com stand out, as well as the launching of ChicanolTV, which is part of the expansion of her brand Chicanol.With the Venezuelan publishing group, Términi will be representing the bicultural woman in the Hispanic US market, through her vast experience living this market closely.”This year I embarked on a journey with us.emedemujer.com, which in the past was a traditional magazine and now transformed into a digital media”, explained Términi. “That El Nacional has taken me and my work into account honors me enormously”.Referring to her digital platform, Términi announced the launching of ChicanolTV, a club where its members simply enjoy exclusive content within the chicanol platform.”Although social networks are great platforms to connect with our followers, we content developers must lead our audience to our own platform. I am having this conversation with my readers through ChicanolTV. For our sponsors it is also an advantage because it allow them to have a direct conversation with our subscribers”, she said.
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