MERCADEO Versión en español
Laura Termini of Chicanol.com: This year, ad agencies are more interested in our influence as personal brands
13 de abril de 2014
Términi ha sido nombrada embajadora de Coffee Mate para Natural Bliss
Laura Termini, founder and editor of Chicanol.com and now considered one of the most influential Hispanics on social networks, was a guest at Hispanicize 2014 where she served on the Social Media Training panel aimed at Hispanic journalists.This was my third year as a speaker, and it was very special because the discussion was specifically directed at all us journalists in the digital world. We talked about how to make our personal mark, how to get ahead as a journalist a very interesting discussion with that group of Hispanic journalists from Florida, who gave us a really extraordinary welcome, she told PRODU.Termini said that following the panels success, it was decided to hold that kind of meeting every month at the University of Florida, while other universities also showed interest in attending. What is most interesting is that these meetings will be broadcast live so that all the journalists in the world can catch this technological train, she said.Besides being occupied with Chicanol.com and social networks, Termini has also been named ambassador of Coffee-Mate for Natural Bliss, the brands line of creamers made with just 4 natural ingredients, as well as spokeswoman for the American Honey Producers Association.As for her impressions of Hispanicize 2014, Termini said that this year has been very positive, because Ive seen that advertising and PR agencies are much more interested in knowing who we are, what numbers we move, and what influence we have through our personal brands.
