Lego has become the most powerful brand worldwide

Once again the firm Brand Finance tests thousands of brands with the purpose of determining which ones are the most potent and valuable from the user’s point of view.In the last ranking, made by the advising and strategy company, Lego has managed to be proclaimed winner after showing high indexes of strength in aspects such as familiarity, loyalty, promotion and corporate reputation.The toy manufacturer, notorious for being particularly creative and that enables the possibility to build your own worlds, has received a very positive assessment by parents, because it represents a big alternative for their children in a world that is overloaded with technology.Nevertheless, Lego has managed to impose itself over Ferrari, automotive company that was the head–until now–of the brand ranking. Ferrari, in spite of being a very strong brand, has gradually lost its power, falling down to the ninth position this year.Brand Finance is also capable of analyzing other aspects. By means of the combination of the power of a brand and its economic information, the most valuable ones have been calculated worldwide. In this ranking, Apple manages to reach the first place, although it does not have such a potent domain as Lego or Ferrari, but this is merely in financial terms. As for brands with the highest growth levels, Twitter is at the top of the list.For more information on Brand Finance’s research and analysis go {here; http://brandirectory.com/league_tables/table/global-500-2015}.