MERCADEO Versión en español
LERMA/ and Latina Studio celebrate Hispanic Heritage Month with new work for WarnerMedia
Liz Unamo| 4 de octubre de 2021
Campana Warner
Guillermo Gonzalez Camarena brought color television to the world, and Latinos have been projecting color ever since. Under this premise, LERMA/ presented its latest work for WarnerMedia that aired on TNT, TBS Network and tru TV as part of its celebration of Hispanic Heritage Month. Latina Studio was in charge of art direction and graphic design for the spot, as well as for its production along with partner Astronada. “We’ve put together an incredible team with LERMA/. It took us at least two years of constant work on a number of different projects, during which we managed to establish great communications made possible by a thorough understanding of the needs of each new brief,” said Andres Moreno, creative director of Latina Studio. He added that the work required was clear from the beginning thanks to WarnerMedia’s explicit expectations. “We were motivated as a team to put the greatest possible effort into living up to those expectations. They were very honest about what they hoped to communicate with the campaign and we tried to comply with that from the beginning to the end of the project.”For Moreno one of the biggest challenges was the time factor. “This project in particular had to be done in record time. Meanwhile we managed to carry out a production in New York plus a work of animation in Colombia in just 20 days. The truth is that from the start we loved the brief and decided to say that yes, we accept it, knowing beforehand that the expectations were enormous. This was where working non-stop with a team like LERMA/ took on real importance, because together we found ways to make the best use of time, while at the same time the agency maintained excellent communications with WarnerMedia, which allowed something that at the start was a very ambitious dream to become a beautiful project that we all felt proud of.”See the spot WarnerMedia Celebrates Latinx Heritage Month
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