MERCADEO Versión en español
Lexus teams up with Emmy-nominated TV show
Patricia Molina| 24 de febrero de 2014
Lexus se compromete una vez más con la comunidad latina de EE UU
The program Té para tres (Tea for Three), hosted by Pili Montilla, is partnering with Lexus to have 15 five-minute episodes of the show broadcast on the automotive brands website VidaLexus.Created, produced and hosted by TV personality Pili Montilla and directed and edited by two-time Emmy-winning director Juan Agustin Marquez, Té para tres is a place of musical discovery that gives an amusing, intimate and spontaneous view of the lives of new Latino musical talent, all very different and all very gifted. The first season was a big hit from beginning to end on Puerto Rican channel WAPA-TV. Since its launch, fans of the series have clamored for the show to be available online for international viewers. Through this partnership, VidaLexus, the Hispanic digital portal of the Lexus brand, is the only destination to receive this exclusive content, available since March 3, 2014.Lexus has an ongoing commitment to the Latino community said Brian Smith, Lexus VP of Marketing, and were excited to bring Té para tres to an enthusiastic audience.In a cool environment with feet firmly on the ground, Montilla takes the audience through the ups and downs, the struggles and triumphs in the lives of the hottest up-and-coming artists in todays music industry.VidaLexus.com and the Vida Lexus Presenta events have a cultural connection that aligns with the luxury lifestyles that exist throughout Latino USA, Montilla said.
