Lisette Hoyo from Newlink: We are going to make the business grow in new marketing categories

Newlink just added Lisette Hoyo as Senior VP for Client Services to its staff. According to Hoyo, Newlink America is the perfect platform for this new stage of her professional growth. “It has amazing talent, an incredible vision and philosophy, as well as collaboration methodologies that will help me integrate all my competencies in a strong consulting offer”, she says.In statements to PRODU she points out that her first line of action will be to increase knowledge in Newlink America´s diverse capabilities, including PR, creative, marketing, and communication media. “I also feel like making the most of my deep knowledge of the Hispanic market and broadening my attention experience in the pharmaceutical area, to help build and make our partnership with SALUTEAM grow.With any new function come a series of challenges and opportunities, says Hoyo, therefore she expects to offer the best solutions to satisfy each client´s goals and make the business in new marketing categories grow.She adds that Newlink thinks there are four main strengths that govern the “world in development”, in which the speed at which changes take place is even more important than changes themselves; transparency or frankness, and clarity of purposes; participation or the need of greater collaboration among agencies, clients and the public; and lastly, social awareness, impulsed by collective intention. Brief: Lisette Hoyo is the new VP Senior for Client Services at Newlink America and in an exclusive interview with PRODU she says what her first line of action will be in the new position, highlighting that she wishes to deepen knowledge about the Hispanic market.