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Louise Keely from Nielsen: Data suggests that consumers are not spending all their money
Maye Albornoz| 28 de mayo de 2015
Louise Keely, VP sénior de Nielsen
According to the Nielsen report on consumption concerns and intentions in 60 countries, global consumer’s trust increased one point in the first quarter of 2015, with a rate of 97. However, big differences between the markets are outstanding. In the US, trust increased in relation with the last quarter of 2014, revealing that the feeling of recession continues declining, although spending intentions remained static. A higher percentage of US and Canada inhabitants assured not having money to spend, 22%, compared to those in Asia 8%, Europe 20%, Eastern Europe and Africa 21% and Latin America 15%.”Data from the beginning of 2015 suggest that consumers are not spending all their money. That, together with global saving and investment intentions indicates that, although in general they feel optimistic compared to previous years, they are interested in planning their economic future”, stated Louise Keely, senior VP at Nielsen.However, although economic priorities of the US market are savings 40% and payment of loans 34%, this market has an important place for vacation plans in 21% of their budgets.At a global scale, they expressed that economy was one of their main concerns: 26%, one point above the last quarter in 2014, whereas concern about work security remained at 22% as the second most relevant.
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