Luis Miguel Messianu From ALMA: Big Data Is Never More Important Than A Good Idea

Luis Miguel Messianu, Creative Chairman and CEO at ALMA, participated in the Cartagena Inspira Festival, with his presentation Beyond Platforms, Ideas and Innovation… Ideovation. Innovation always has counter-forces, it is never easy to implement, points out Messianu. According to him, big data is very important, but not more meaningful than a big idea. “Big data is never more important than a good idea. There is nothing more innovative than a good idea that is well executed. Perfection does not exist, it is a constant quest. It is necessary to innovate with a sense of purpose.” He added that you must have good ideas to connect with consumers. According to Messianu, the second edition of the festival has a good concept. “I love the event, it is a spectacular city. The focus of different areas that interconnect and the quest for innovation are interesting.”