MERCADEO Versión en español
Luis Miguel Messianu of Alma: Since our beginnings we have made a lot of progress but the best is always yet to come
6 de febrero de 2014
En estos 20 años nunca hemos tenido un año malo en cuanto a resultados pero los mejores años han sido los últimos siete
On the 20th anniversary of Alma, its President and CCO Luis Miguel Messianu recalled in a conversation with PRODU all the challenges of these two decades that time has transformed into rewards, so that the agency today is positioned as one of the pioneers of the U.S. Hispanic market.These have been 20 very special years, with many changes that have brought tremendous progress to the industry, and we have become known as the agency that is forever reinventing itself he said.In telling the agencys story, the executive has some wonderful memories of Almas first seven years. They were spectacular, we were one of the pioneer agencies that created a second generation of Hispanic agencies, which took the Hispanic market to the next level he said.According to Messianu, there did come a time when things got complicated around 2007, but the agency regained lost ground after being relaunched under the name Alma. From then on, the results speak for themselves. At that time we were 65 people, today we have a team of 130 members and our revenues have doubled he said. Early this month, Alma brought together clients, associates and the media to celebrate the next 20 years of the Hispanic agency. This is a fiesta to celebrate the soul of Alma, to thank our clients for their trust and support, for putting in our hands their most valuable possessions which are their brands; it is also a recognition of the media that have helped us tell our story all these years, where the message we want to transmit is that this is the beginning of the next 20 years Messianu said.
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