Marca Miami launches new video supporting Florida Coalition against Human Trafficking

For several years the Hispanic agency Marca Miami has lent its support to the Florida Coalition against Human Trafficking, or FCAHT, and to its founder and CEO Anna Rodriguez, by means of TV commercials, print and digital ad campaigns and web videos to raise awareness and fight this evil.As part of National Human Trafficking Awareness Day, Marca recently launched a new video dubbed {Makeover;http://bit.ly/1cLZ6xg}, with which the agency seeks to make people more aware and informed about the signs and symptoms of human trafficking on the Internet and social networks.The video created previously by Marca for FCAHT, {Auction;http://www.stophumantrafficking.org}, was honored with a silver medal at the 8th London International Awards, and made the shortlist at the Cannes Lions International Festival of Creativity. “We wanted to continue the campaign started last year with the web video Auction were we used strong license music to help gain awareness” said Armando Hernandez, chief creative officer at Marca. To which Anna Rodriguez added that “people need to know what sometimes happens right under their noses”.