Marco Vega from We Believers: With Edible Six Pack We Are Moving On To A More Massive Manufacturing At The End Of This Year

The Edible Six Pack Rings campaign for Saltwater Brewery has given We Believers multiple recognitions and great satisfaction at a creative level. In an interview with Marco Vega, Co-Founder and CSO, he revealed to PRODU that they expected to produce in December nearly a million monthly units of the functional prototype in the U.S. “We are super happy with what we are doing and with what has generated after something that in March was just an idea. We are moving on to a more massive manufacturing at the end of this year.” He added that Saltwater Brewery will launch it first, but later other big players will join the topic. Vega announced that the six-pack edible prototype is ready to be produced massively. “We are going to have this model to reproduce in China and Mexico; we also have the new version for the U.S.” The Edible Six Pack Rings campaign for Saltwater Brewery consists of the implementation of edible packages to replace plastic six-pack rings, harmful for marine life. With this innovative ring set, they are seeking to prevent the death of hundreds of marine animals by poisoning and entanglement, and connect with their primary target: surfers, fishermen and people who love the sea. Nelson Cabrera, from Cherry Sundae Media, directed the spot.