Marco Vega of We Believers: A good product boosts the impact of a good idea

For Marco Vega, Cofounder and Creative Chief Strategist at We Believers good advertising always goes hand-in-hand with a good product or service that addresses people’s needs. “A good product boosts the impact of a good idea, because the effort to connect a brand to consumers is authentic”. The agency has already won three Lions in the PR and Promo & Activation categories. Talking to PRODU, he said that consumers want to co-create together with brands. “This is a dynamic and exciting moment for advertising. It demands to be always on, always engaged”. He noticed that “we must communicate an experience that brand and consumer build together. Authentic stories. The outcome can be functional or extremely emotional. But that is one consequence. Values are communicated with brand actions, with experiences that consumers want to live and share.” For Vega the Hispanic market is stronger than ever and players are changing. “There’s no evolution without extinction.” He said his agency hasn’t been affected by ad blocking because its work connects with people. “Is content people want to see and is looking for. Ad blockers are the answer to advertising that still insists in interrupting.” Regarding the Cannes Lions campaign, he said that creativity is the maximum expression of human beings’ curiosity to solve a real problem in an inspiring way. And his gift will be “constant hunger to do something inspiring”.