MERCADEO Versión en español
Marie-Claire Barker from MEC: With Brave your Bias we seek to move the conversation beyond race and gender
Liz Unamo| 28 de septiembre de 2016
La campaña busca celebrar la inclusión como imperativo crítico empresarial
MEC, worldwide leading media agency, launched the initiative Brave your bias, to celebrate the difference and increase visibility of inclusion, as a critical business imperative. The campaign debuted in the New York Advertising Week and invites people to discover inherent personal prejudice and understand how to counteract it. “To embrace differences is essential for our mission of creating a more open and participative culture, both in MEC as well as within our industry. We are looking to focus on all the differences between people that make them unique, and move the conversation beyond race and gender. We want to encourage people to be brave enough to recognize this and we promise to make a change” said Marie-Claire Barker, CTO at MEC global. To support the agency initiative, Tania M. Odom, Global Consultant and Inclusive Leadership Trainer, considers it is important for the advertising community, as well as most industries, to increase their awareness about unmindful prejudice. “With innovation and creativity linked to inclusive environments, our diverse talent and future talents will benefit directly from intentionally inclusive workplaces. MEC is taking bold measures to educate internal and externally on Brave your bias. I am very excited about its impact at the organizational level and in the industry.”
