Mark Lopez of Google: We’re really pleased that in the past few years we’ve grown considerably across all platforms

Mark Lopez, Google’s sales manager for the Hispanic market and leader of the team focused on that demographic, spoke with PRODU about his company’s latest innovations.“We’re really pleased that in the past few years we’ve grown considerably across all platforms, from search engines to video, from mobiles to display,” Lopez said.Google is committed to helping advertisers that have an interest in the growing Hispanic market. “We have massive reach on every platform – on YouTube we reach 70 percent of the Hispanic market and in search engines we’ve hit 90 percent. The challenge has been to identify and segment users and to position our advertisers as leaders in each of our segments,” Lopez said.Google’s latest innovation is TrueView, a tool for creating advertising campaigns on YouTube. The product allows users to choose which commercials to see and when. It also allows an ad to be shared, marked as a favorite, commented on and rated, which makes it measurable and only has to be paid for if the cybernaut watches it for 30 seconds.“TrueView is a perfect example of how innovative we are – we launched it less than a year ago and it has had tremendous success in the market,” Lopez said. “It guarantees you a viewing and has had good results not only for general market clients but also in the Hispanic market.”“For Google, the Hispanic audience is critical for our growth in the United States, so we’re keeping focused on it and will keep growing along with our advertisers,” he said.