Marlon Quintero from CIC Media launches his first book dedicated to innovation in the creation of content

Marlon Quintero, an executive with an extended career path in the entertainment industry in Spanish, and General Director of CIC Media, launches today in Miami, his book “Innovation for media content creation. Tools and strategies for delivering succesful content”.”This book is part of the educational initiative that is the heart of my Company CIC Media as innovation and creativity center, where we seek to offer entertainment, consulting and production” explained Quintero to PRODU, who is also Chief Creative Officer of Formatos Globales for Televisa International.He mentioned that the academic purpose of the book is to be able to form strategic creatives that will be ready to create an innovation process wherever they go. This methodology has been presented in the innovation seminars that Quintero has delivered in Miami, San Francisco, Mexico and Caracas. The piece is aimed at students in the last years of the career, but also to executives in the industry who want to establish a development and production process, “in which the book can be the methodological and conceptual solution to be able to do it, always aiming at innovation as the main goal” he states. “Innovation has led me throughout the entire career. We are forced to innovate in all areas. Innovation isn´t just about platforms and devices, you can innovate with a character, with a show, through the process of a reality show or a game show” he expressed.