Marta Gutiérrez of Sr. Burns: We’re an agency focused on innovation and branded content

In the last years Sr. Burns has experienced sustained growth due to the work quality offered to their clients in Spain and Peru. Marta Gutiérrez, Sr. Burns’ CEO said to PRODU about his seal what differentiates them from other firms. “Sr. Burns success is based in two facts: the team of people, young and full of talent. And that we’re an agency increasingly focused on innovation and branded content”. She explained that the differences between the European and Latin American consumer has to do with the use of digital media. “We have noticed that still there isn’t enough consumer penetration, use or approach to the digital environment in Latin America as it does in Europe”. Gutiérrez said regarding ad blockers, that it’s the same issue that consumers universally have to deal with all communication channels: Consumer always want to avoid advertising. “Advertising is important for the system sustainability. When good communication is available, relevant, inherent and in context is also of interest for people. Maybe what the consumer is avoiding is the current over saturation, in which we should all think about how to plan and buy media”.