MERCADEO Versión en español
Massimo Martinotti and the Circulo Creativo show why no story should stop when the 30 seconds are up
Patricia Molina| 22 de noviembre de 2013
Massimo Martinotti con los asistentes de Magicians&Pioneers
Last Nov. 14, Massimo Martinotti, president of RedMagmaMedia, presented a workshop in Dallas about transmedia storytelling entitled Magicians & Pioneers. Aldo Quevedo and Florencia Libaschoff, representing the Circulo Creative, were in charge of the project.They say that communications in the world of advertising are a reflection of the culture were living in and what is happening to us today, no format can fail to express, the Circulo Creativo said.For his part, Martinotti expressed his extreme interest in presenting his ideas about how to create storybook worlds where stories integrate brands and the fantasies of consumers particularly if the story doesnt end when the 30 seconds are up. Commercials can be transformed into much bigger stories if they end with a comma instead of a period he said.The principal goal of the workshop was to awaken interest in the transmedia approach the technique of telling a story across many platforms. The talk began with the importance of stories in the working of the human brain and how to reveal the values of the brand.In order for stories to be memorable and relevant, we have to start out understanding exactly what story we want to tell the Circulo Creativo said.Attending the talk were 30 people including creatives, planners and producers from Richards Lerma, Inspire, Dieste, Legion, 2Curious and Xpand.As the workshop came to a close, those attending understood along with Martinotti that stories are a natural vehicle for communicating in a memorable way because, instead of being based solely on facts, they generate multiple emotions.
Diario de Hoy
Noticias relacionadas (1)
15 de abril de 2011
Massimo Martinotti de Red Magma: Faltan talentos distintos en la publicidad